Data-driven Marketing that Delivers Commercially
We understand the importance of marketing activities in driving customers to your website so they can buy. Getting the right customers there is equally important, and data is the key.
ModusLink’s digital marketing experts can quickly develop data-led programs that support a fully integrated digital marketing strategy. By driving quality traffic to your site, delivering an exceptional customer experience and tracking it all we enable a culture of continuous improvement as your business and its customers’ needs evolve.
In Affiliate Marketing, when we talk about paying for performance, we mean paying for sales. As one of the few digital marketing programs of this kind, it can be one of your more lucrative marketing channels when managed effectively.
That said, affiliate relationships require nurturing in order to perform well. With extensive experience in this area, ModusLink’s team is available to advise on selecting the right partners for your business and to apply strategies for success throughout the relationship.
To gain deeper understanding of the behavior of your customers, and to make sound business decisions for them and you, you need good data. In order to have good data, you need reliable tracking. And you need the expertise to bring it all together.
ModusLink’s Data & Analytics team understands the importance of data and the insights that can be found from it. With a holistic approach, we ensure your tracking is working correctly so your data is reliable and tells a story that’s meaningful and actionable in moving your business forward.
Even small changes to your customer’s online experience can lead to big improvements to your overall conversion rate, and positively impact turnover, acquisition and retention of your customer base.At ModusLink, we take an experienced, detailed, data-led view of your entire online architecture to identify the adjustments required to make those big improvements.