Search Engine Marketing

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Search Engine Marketing

Whether you need to build awareness of your brand, drive qualified traffic to your website, or re-engage prospects, search engine marketing is a key element of your marketing mix. But it’s not simple, and you need to make sure you’re getting the most out of your advertizing dollars.

Our team uses data to create Pay Per Click (PPC), Display marketing and Retargeting programs that reach your target audience with relevant, personalized messages and, ultimately, deliver to your commercial objectives.

Pay Per Click Marketing

From set-up of programs at ground level to global expansion and optimization, the ModusLink team has experience in delivering a comprehensive suite of paid marketing services.

Our Pay Per Click Marketing Service

  • Program development, set-up and ongoing management
  • Audit of existing PPC programs, including keyword analysis
  • Ad copy creation
  • Global market experience across Google AdWords, Yahoo, Bing and Baidu
  • Google Shopping expertise
  • Conversion tag set-up, management and optimization
  • Full and transparent reporting with insight and analysis

Programmatic Display Marketing & Retargeting

The ModusLink team is focused on getting the right message to the right audience at the right time, and this is where Programmatic Display & Retargeting come into their own. Whether the focus is on attracting new customers or winning them back, we combine the latest ad technologies with expertise in translating your business objectives into compelling, high-performing ads.

Our Programmatic Display and Retargeting Service

  • Expertise in generating brand awareness, prospecting and retargeting
  • Expertise across the major ad servers and systems
  • Optimization of ad creative
  • Conversion tag set-up, management and optimization
  • Full and transparent reporting with insight and analysis